Baahubali

Branding

User Interface (UI)

User Experience (Ux)

Merchandise

Responsive UI

Branding

Social Media Presence

Visual Effects

Motion Graphics

Baahubali 2: The Conclusion is a 2017 Indian epic action film directed by S. S. Rajamouli. The film was made on an estimated budget of ₹250 crores ($37 million) and was the most expensive Indian film ever made at the time. It was released on April 28, 2017, and later dubbed into Hindi, Malayalam, Japanese, Russian, and Chinese. Grossing ₹1,810 crores worldwide ($267 million), the film became the highest-grossing Indian film of all time, collecting approximately ₹800 crores worldwide within just six days of its release.

Challenge

is to produce digital content for social media platforms and other web platforms in order to engage the audience.

Brain Storming

to maintain the style guide of the movie and incorporate the same visual style on the entire digital presence as well as printable collaterals.

Team & Timeline

2016 - 2017

Self Directed, Director, Producers, Marketing Team, Developers.

Baahubali - Duology

Trailers and motion posters showcasing the film's grandeur and intensity. And impactful intro videos for the pre-release event, amplifying audience anticipation and excitement.

Baahubali - Duology

Trailers and motion posters showcasing the film's grandeur and intensity. And impactful intro videos for the pre-release event, amplifying audience anticipation and excitement.

Social Media Strategy

Leveraging the power of social platforms, we effectively raised awareness and engaged diverse audience segments for the Baahubali duology. Our strategy amplified the movie's reach, resulting in remarkable growth across platforms:

Facebook: 3,797,440 followers
Twitter: 736,000 followers
Instagram: 344,000 followers
YouTube: 1.53 million subscribers

In addition to that, I've worked on developing printable formats for use in marketing and advertising. The majority of the graphical elements in the poster were built from scratch, while the composition itself is made up of materials that were gathered during the production of the film.

Merchandise Design

I built trust, empathy, and authority into the designs of the social media posts and merchandise that I created to show off the personality of the brand. In addition to this, I devised an effective strategy for producing engaging content and promoting it via social media.

No, NOT just the movie

As humans, we are in awe of large-scale experiences. From Ben-Hur to Baahubali. filmmakers strive to create awe-inspiring scale in movies. Combining this scale with a new narrative style opens up fascinating possibilities in entertainment. In addition to the two parts of the movie Baahubali, there is also a virtual reality experience, a graphic novel, a novel triology, an animated series, mobile games, merchandise, and more.

To illustrate what we mean by the term "social media engagement," here are some creative examples. The following are 12 images that were chosen at random from the hundreds of designs that I've created.