Holland & Barrett
Brain Storming
To provide customers with an improved online shopping and e-commerce experience while simultaneously raising their level of awareness regarding wellness and healthcare.
Team & Timeline
2018 - 2019
Self Directed, Social Media Managers, and Stakeholders.
I took advantage of the product consumers' knowledge of other products and interfaces that they were already familiar with, which led to streamlined interactions, improved learnability, and enhanced usability overall. Additionally, the provision of functions like information cues when searching for a certain product would boost both the purchase rate of the product.
The vast majority of people in India are unaware of the existence of the brand because the product has only recently been introduced there. Additionally, customers of businesses related to health and wellness come from all different age brackets. We've built a blog section for Holland and Barrett India by not only developing a website that's mobile-friendly, we also wrote blogs that helped to boost the backlinks for the website and its digital presence.